At present, the customization level of abrasives manufacturers is generally low, which is an important reason leading to the product homogeneity. Many small companies copy those big brand enterprises, which leads to more serious homogeneity.
Some small and medium-sized enterprises are willing to take vicious price competition means in order to open the market. If these products are similar, buyers will definitely choose brand enterprises, so those small companies will have to attract buyers at very low prices, but consumers will find that they can't keep up in quality or follow-up services. These companies will must reduce the prices again. This is a vicious circle.
Fickleness, speculation and seeking quick success and instant benefits are common faults of abrasives enterprises in China. They don't understand or value its production process, technology and services, as well as the external market information, which leads to the main cause that these enterprises cannot survive in reshuffle.
Enterprises need to find out their advantages and core competitiveness, and also should fully understand and dig their own advantages and core competitiveness. They need to unit internal strength, and insist to do well their own things to make work perfect. At the same time, enterprises will comply to the trend to make disruptive innovation for some old business models, and enhance the overall strength of enterprises.
After chaotic competition, abrasives industry in China will certainly show a development pattern of polarization. Some small and fine enterprises may do supremely well in certain areas, while some large enterprises may effectively integrate the industry. This is a multiple choice that enterprises have to do. How would you choose?
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